SEO dead or alive is debatable topic , Lets First Understand what SEO is ?
SEO (Search Engine Optimization)
AS Per Wikipedia:Search engine optimization (SEO) is the process of increasing the visibility of a website or a web page to users of a web search engine.[citation needed] The term excludes the purchase of paid placement, referring only to the improvement of unpaid results (known as “natural” or “organic” results).
AS Per Moz.com: SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
As Per Search engine land: SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
How does it work:
There are two Types of activities need to be done for SEO ,
- On page SEO
- Off page SEO
On Page SEO describes the manipulations you make directly to a web page to facilitate higher ranking. It involves optimizing the HTML code, content quality, and content structure.
Off-Page SEO refers to all of the SEO practices that take place outside of your website such as back-links, link relevancy, social signals, and others.
Now Question Remain “Is SEO Dead Or Alive ?”
This question is debatable because many of the Digital Experts things SEO is now Outdated but my Observation is it is still as important as it was in past . SEO have lost some effectiveness for sure but still its an extremely important tool to improve your web rank , Specially for E commerce Stores the can rank there products to generate sales .
The recent changes google search have done to effect the SEO and Promote Paid Tools have an impact on SEO but that impact is not that huge to consider the Death of SEO.
If you ask me i would say Seo is not dead its have changed the dimensions and because of paid search engine adds its not on top of the search results but still it can rank your website on the first page which is as important as to open your shop in the main market .
Its a competitive world brands can now pay alot of money to advertise but if you have done the right seo you will be written in the golden books of Search Engines .
To give weighted to my argument Seo is not dead below are the few points to understand
- The keyword is not winning the seo battle all alone , but its still effective and help websites to rank batter .
- Quality back links still helps to get your web on the first pages
- Internal link optimization still helps to get the best out of your web.
- Google marking like (Google my business and Google + ) Still improve your search visibility
- Long tail keywords still wins the battle while searching .
- Voice integration and Voice searches is the New SEO
- Content is still the king , the better content you have the better results you get .
Final Words:
SEO is still alive and kicking its just its becoming more versatile and difficult as competition is getting bigger every minutes passing , but still if SEO is done correctly battle can surely win with SEO .
