Driven by passion, strategy, and results, I currently serve as the Manager of Investment and Buying at Starcom. Here, I’ve perfected my media strategy and buying expertise, earning numerous industry accolades, including the Best Launch Plan for Panadol and an Effie Award for CAC 1000. My commitment to marketing research fuels my innovative approach to every campaign, ensuring outstanding results and seamless campaign integrations.
I bring a strong educational foundation to my professional endeavors with an MBA and a Digital Marketing Diploma from IBA. Additionally, as a Visiting Lecturer at Indus University, I impart practical knowledge in Marketing, Business, and Entrepreneurship. Drawing from my professional journey, I inspire and equip the next generation of marketers with the skills and insights they need to excel in a competitive landscape.
Over the past decade, I’ve been recognized as a dynamic marketing professional with hands-on experience across all advertising mediums. Whether it’s digital or conventional, I have a comprehensive understanding of 360-degree advertising.
I thrive on challenges and turn them into opportunities for growth and learning. My extensive clientele includes renowned brands such as Samsung, EBM, Bonanza, Sapphire, Food Panda, 14th Street Pizza, Zong, the Pakistan Cricket Board, Stillman’s, Young’s, Bakeparlour, and many more.
I am believing that “Failure is not the worst thing in the world. The very worst is not to try,” I continuously push the boundaries of what’s possible in marketing. I am a confident, creative professional with a proven track record.
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